Lululemon is getting boot-stomped early Friday after the company.... wait for it... beat earnings estimates and guided lower than Wall Street's official estimate for the first quarter and all of 2025. 

There are a few reasons investors shouldn't have been shocked by LULU's soft guide. "Beat and Guide Lower" has been the theme of retail earnings for over a month, as featured in this article called "Beat and Guide Lower' is 2025's Hottest Trend". Lulu flagged weakness in North America a year ago, way before it was hip and the stock has been a murder-pit ever since. Which is also not a secret and something I discussed earlier this week.

Lulu is who we thought they were but that's not proving to be a good enough reason for buyers to step in as the stock probes the bottom of a multi-year range in between $300 and $400 (save for a few spikes):

A few thoughts:

LULU's Growth Problem Is Real

Since 2021 LULU has grown revenues at a CAGR of 19%, expanded margins 170bps and increased EPS from ~$4.50p/s to over $14p/s. In 10yrs Lulu grew its men's business from a...