Strap in. When Jeff Macke is driving the conversation, you need to pay attention. The wisdom, wit, and one-liners fly by fast.
While other seven-year-olds spent their weekends playing with Lincoln Logs and Wiffle Ball, Jeff was riding around town in a station wagon with his dad, visiting Target stores. He wasn’t just tagging along—he was analyzing end-caps, product presentations, and the cleanliness of the floors and staff.
Below is my weekly video for members of Macke's Retail Roundup.
It's another down week for consumer stocks. There was hope for a bounce earlier in the week, but now we're more or less back to where we ended last week.
Call it a crisis of confidence. Several stocks on my watchlist have gotten crushed this week (one of which I love from the short side). Other than that, I'm laser-focused on the key buy levels for the rest of my favorite names.
I reviewed these levels in my weekly video for Macke's Retail Roundup members.
Lululemon is getting boot-stomped early Friday after the company.... wait for it... beat earnings estimates and guided lower than Wall Street's official estimate for the first quarter and all of 2025.
There are a few reasons investors shouldn't have been shocked by LULU's soft guide. "Beat and Guide Lower" has been the theme of retail earnings for over a month, as featured in this article called "Beat and Guide Lower' is 2025's Hottest Trend". Lulu flagged weakness in North America a year ago, way before it was hip and the stock has been a murder-pit ever since. Which is also not a secret and something I discussed earlier this week.
Lulu is who we thought they were but that's not proving to be a good enough reason for buyers to step in as the stock probes the bottom of a multi-year range in between $300 and $400 (save for a few spikes):
A few thoughts:
LULU's Growth Problem Is Real
Since 2021 LULU has grown revenues at a CAGR of 19%, expanded margins 170bps and increased EPS from ~$4.50p/s to over $14p/s. In 10yrs Lulu grew its men's business from a...
Every month, I do a monthly Town Hall for my premium members at Macke's Retail Roundup+. This is meant to be a chance for my members to interact directly with me. I'll go over my portfolio, talk about my recent trades, and answer your questions.
