Strap in. When Jeff Macke is driving the conversation, you need to pay attention. The wisdom, wit, and one-liners fly by fast.

While other seven-year-olds spent their weekends playing with Lincoln Logs and Wiffle Ball, Jeff was riding around town in a station wagon with his dad, visiting Target stores. He wasn’t just tagging along—he was analyzing end-caps, product presentations, and the cleanliness of the floors and staff.